This aggregate was created from 200 keywords.

Rank Factor Samples % Avg Deficit Max Deficit
1 Keywords in H1-H6 Tags 81 40% 13.61 58
2 Keywords in the last 100 words 71 36% 15.08 37
3 Keywords in Sentences 69 34% 103.46 719
4 Keywords in H1, H2, and H3 Tags 67 34% 9.90 62
5 Keywords in H1 and H2 Tags 65 32% 6.49 67
6 Keywords in LI Tags 65 32% 61.15 418
7 Keywords in page's top 10 most used phrases 65 32% 1.94 5
8 Keywords in A Tag HREFs 62 31% 170.78 1,206
9 Keywords in Span Tags 62 31% 41.80 381
10 Keywords in A Tags 61 30% 82.88 601
11 Google Result Display URL Matches 59 30% 1.41 4
12 Google Result Link Text Matches 59 30% 1.41 4
13 Keywords in Absolute URLs 59 30% 149.11 981
14 Keywords in Body Tag 55 28% 353.65 2,261
15 Keywords in the HTML Tag 54 27% 407.81 2,045
16 Keywords in H2 Tags 54 27% 6.49 68
17 Keywords in the First 100 Words 53 26% 9.43 30
18 Keywords in Class Attributes 52 26% 23.98 161
19 Keywords in Title Tag 52 26% 1.81 5
20 Keywords in page's top 5 most used phrases 50 25% 1.49 4
21 Keywords in I Tags 49 24% 46.08 194
22 Keywords in P Tags 48 24% 51.28 316
23 Leading Keywords in H1-H6 Tags 48 24% 3.76 62
24 Keywords in H1 Tags 47 24% 2.54 6
25 Google Result Document Matches 45 22% 1.94 6
26 Keywords in the Canonical URL 44 22% 2.88 7
27 Keywords in H4 Tags 43 22% 3.71 14
28 Leading Keywords in H1, H2, and H3 Tags 42 21% 2.47 11
29 Keywords making whole A Tags 42 21% 4.50 18
30 Google Result Link Text Has Year 42 21% 0.92 1
31 Google Result Path Matches 42 21% 2.96 7
32 Head Size Kilobytes 42 21% 462.44 2,123
33 Google Result URL Matches 42 21% 2.82 7
34 Keywords in Meta Twitter Title 42 21% 2.55 7
35 Keywords in H3 Tags 41 20% 8.25 24
36 Keywords in H4-H6 Tags 41 20% 16.79 58
37 Leading Keywords in H1 Tags 40 20% 1.05 2
38 Keywords in Alt Attributes 40 20% 7.98 37
39 Keywords in Meta Twitter Description 39 20% 3.33 10
40 Keywords in Strong Tags 38 19% 13.81 48
41 Number of US Phone Numbers 36 18% 6.74 25
42 Number of NoFollow Links 35 18% 81.25 243
43 Number of Social Pages 35 18% 13.58 96
44 Keywords in page's top 3 most used phrases 35 18% 1.36 3
45 Inline CSS Kilobytes 35 18% 504.84 2,119
46 Keywords in Blockquote Tags 35 18% 19.47 128
47 Number of LinkedIn Pages 35 18% 12.13 93
48 Keywords making whole Span Tags 34 17% 17.42 300
49 Keywords in H5 Tags 34 17% 18.60 54
50 Keywords in Form Tags 33 16% 5.39 32
51 Number of NoFollow Externa Links 33 16% 13.40 67
52 Google Result Summary Text Matches 33 16% 2.27 6
53 Leading Keywords in H3 Tags 33 16% 1.65 5
54 Percentage of NoFollow External Links 33 16% 7.62 43
55 Keywords in Em Tags 31 16% 6.88 111
56 Page Size Kilobytes 31 16% 559.84 3,119
57 Number of Twitter Accounts 31 16% 2.98 18
58 Number of HTTPS Links 30 15% 210.46 1,147
59 Leading Keywords in Title Tag 30 15% 0.84 1
60 Percentage of NoFollow Links 30 15% 24.70 59
61 Keywords in Section Tags 30 15% 72.60 269
62 Title Has Year 29 14% 0.92 1
63 Google Result Link Text Length 29 14% 7.10 26
64 Number of Social Accounts 28 14% 5.97 29
65 Number of CSS Includes 28 14% 14.97 67
66 Has RSS Link 28 14% 0.91 1
67 Keywords in Meta Descriptions 28 14% 3.90 10
68 Keywords making whole Strong Tags 27 14% 2.11 10
69 Keywords in Label Tags 27 14% 3.68 14
70 Keywords in Meta OpenGraph Description 27 14% 3.39 10
71 Keywords in Host Citations 26 13% 50.95 352
72 Term Frequency 26 13% 1.39 6.10
73 Word Count in Title Tag 26 13% 3.08 19
74 Keywords making whole H1-H6 Tags 26 13% 1.59 8
75 Keywords in ID Attributes 25 12% 4.78 20
76 Number of Internal Links 25 12% 159.55 470
77 Keywords making whole H1 Tags 24 12% 0.58 2
78 Title Length 24 12% 25.43 137
79 Number of Meta Generator Tags 23 12% 1.74 7
80 Number of Images without Alt Text 23 12% 38.01 119
81 Number of DoFollow Links 23 12% 142.50 399
82 Keywords making whole H1, H2, and H3 Tags 23 12% 1.50 8
83 Percentage of NoFollow Internal Links 23 12% 25.91 57
84 Clean Text Kilobytes 22 11% 10.14 26
85 Has MicroData Headline 22 11% 0.85 1
86 Has Schema Item List 22 11% 0.74 1
87 Keywords making whole LI Tags 22 11% 3.55 14
88 Inline Javascript Kilobytes 22 11% 121.13 2,162
89 Number of Links 22 11% 169.90 422
90 Leading Keywords in H4 Tags 22 11% 1.45 5
91 Keywords in H6 Tags 22 11% 4.51 67
92 Has Pingbacks 22 11% 0.89 1
93 Body Tag Size Kilobytes 21 10% 205.73 2,535
94 Number of Includes 21 10% 35.60 228
95 Word Count 21 10% 1,302.03 3,356
96 Has MicroData Aggregate Rating 21 10% 0.69 1
97 Number of MailTo Links 21 10% 8.92 38
98 Keywords in Value Attributes 21 10% 9.60 53.90
99 Leading Keywords in H4-H6 Tags 21 10% 1.63 5
100 Has MicroData Rating Value 20 10% 0.66 1
101 Keywords in script Tags 20 10% 56.96 254
102 Has Schema Local Business 20 10% 0.53 1
103 SEO Tuning Roadmap 20 10% 0.00 0
104 Number of Images with Alt Text 20 10% 42.47 170
105 Flesch Kincaid Reading Grade 19 10% 17.92 105
106 Leading Keywords in H2 Tags 19 10% 2.19 10
107 Percentage of DoFollow Internal Links 19 10% 5.55 16
108 Leading Keywords in Meta Description Tags 19 10% 0.79 1
109 Has Schema Aggregate Rating 19 10% 0.70 1
110 Number of Absolute URLs 19 10% 240.03 825
111 Keywords in HTML Comments 19 10% 14.05 80
112 Keywords making whole H4 Tags 18 9% 0.62 3
113 Keywords in Article Tags 18 9% 33.16 132
114 Has Rel Next Link 18 9% 0.43 1
115 Has MicroData 18 9% 0.97 1
116 Has XMLRPC 18 9% 0.98 1
117 Number of Sentences 18 9% 63.35 231
118 Has Domain In Title 18 9% 0.43 1
119 Word Count in Meta Description Tag 18 9% 18.59 47
120 Number of Facebook Accounts 18 9% 2.42 6
121 Has Meta Twitter Site 18 9% 0.81 1
122 Google Result Has Schema 18 9% 0.77 1
123 Has Rel Pagination 18 9% 0.44 1
124 Keywords in page's most used phrase 17 8% 0.97 1
125 Number of Instagram Pages 17 8% 3.19 14
126 Keywords in Title Attributes 17 8% 7.19 30
127 Average Words Per Sentence 17 8% 18.69 56
128 Google Result Number of Dirs in Path 17 8% 1.27 3
129 Number of PingBacks 17 8% 0.85 1
130 Has MicroData Telephone 17 8% 0.56 1
131 Google Result Has Domain In Link Text 17 8% 0.40 1
132 Keywords in B Tags 16 8% 5.81 20
133 Has MicroData Postal Code 16 8% 0.60 1
134 Number of Google Plus Accounts 16 8% 1.02 4
135 Number of Bytes to First Match 16 8% 51,386.15 791,115
136 Number of JavaScript Includes 16 8% 30.12 161
137 Match Density 15 8% 0.97 2
138 Google Result Has Domain Phrase In Link Text 15 8% 0.83 1
139 Flesch Kincaid Reading Ease 15 8% 14.27 85
140 Google Result Host Matches 15 8% 0.77 2
141 Keywords in style Tags 15 8% 16.77 147
142 Google Result Domain Matches 15 8% 0.77 2
143 Has MicroData URL 15 8% 0.90 1
144 Meta Description Length 15 8% 100.16 246
145 Google Result Summary Length 15 8% 107.93 289
146 Keywords in Meta Keywords 15 8% 5.86 24
147 Number of Images 15 8% 88.01 189
148 Has Meta Twitter Description 15 8% 0.76 1
149 Google Result URL Length 14 7% 31.74 80
150 Is Wordpress Website 14 7% 0.81 1
151 Has MicroData Street Address 14 7% 0.66 1
152 Has MicroData name 14 7% 0.85 1
153 Percentage of DoFollow External Links 14 7% 19.26 67
154 Has MicroFormats 14 7% 0.69 1
155 Number of Email Addresses 14 7% 19.74 38
156 Keywords in Option Tags 14 7% 5.49 50
157 Number of Videos 14 7% 1.67 4
158 Number of External Links 14 7% 18.17 70
159 Has Domain Phrase In Title 14 7% 0.77 1
160 Keywords making whole H2 Tags 13 6% 1.52 6
161 Google Result Number of Site Links 13 6% 3.75 4
162 Keywords making whole H3 Tags 13 6% 0.95 2
163 Title Has Best 13 6% 0.45 1
164 Number of YouTube Embeds 13 6% 1.78 4
165 Has Amp Link Tag 12 6% 0.39 1
166 Number of Google Plus Pages 12 6% 1.62 4
167 Keywords making whole H4-H6 Tags 12 6% 0.74 3
168 Has Google Analytics 12 6% 0.93 1
169 Has MicroData Address Locality 12 6% 0.61 1
170 Is or Has AMP 12 6% 0.39 1
171 Number of Linked In Accounts 12 6% 1.59 6
172 Has MicroData Image 11 6% 0.85 1
173 Has MicroFormat Entry Title 11 6% 0.64 1
174 Has Meta Twitter Title 11 6% 0.68 1
175 Google Result Link Text Has Ellipsis 11 6% 0.72 1
176 Google Result Has Rating 11 6% 0.63 1
177 Has MicroData Description 11 6% 0.52 1
178 Number of Meta Keywords 10 5% 11.99 47
179 Has Wordpress Generator Tag 10 5% 0.80 1
180 Has MicroData Address 10 5% 0.49 1
181 Has MicroData Address Region 10 5% 0.69 1
182 Has MicroData Author 10 5% 0.47 1
183 Has MicroData Review Count 10 5% 0.61 1
184 Number of HREF Lang Tags 9 4% 6.51 42
185 Number of Rel Author Links 9 4% 1.34 6
186 Has MicroData Text 9 4% 0.63 1
187 Leading Keywords in H5 Tags 9 4% 0.87 3
188 Number of Google Plus Share Links 9 4% 0.61 2
189 Number of Forms 9 4% 11.93 64
190 Has Google Verify 9 4% 0.82 1
191 Percentage of DoFollow Links 9 4% 4.69 10
192 Has Email 9 4% 0.92 1
193 Load Time Milliseconds 8 4% 4,656.94 12,256
194 Has Meta Author 8 4% 0.39 1
195 Has HREF Lang 8 4% 1.00 1
196 Has MicroFormat Entry Content 8 4% 0.53 1
197 Has MicroData Item List Element 8 4% 0.69 1
198 Has Meta Twitter Cards 8 4% 1.00 1
199 Keywords making whole Option Tags 8 4% 0.81 2
200 Title Has Top 8 4% 0.45 1
201 Keywords making whole H6 Tags 7 4% 0.37 1
202 Has FavIcon 7 4% 0.93 1
203 Number of Social Share Links 7 4% 0.93 4
204 Google Result Has Dot Com 7 4% 0.73 1
205 Has Video 7 4% 0.73 1
206 Has Schema Service 7 4% 0.50 1
207 Has YouTube Embed 6 3% 0.77 1
208 Has Schema Image Object 6 3% 0.13 0.20
209 Number of Tumblr Pages 6 3% 0.80 2
210 Number of Vimeo Embeds 6 3% 0.23 0.40
211 Number of YouTube Accounts 6 3% 3.28 12
212 Google Result Has Dot Com Net Org 6 3% 0.78 1
213 Has Schema Review 6 3% 0.57 1
214 Leading Keywords in H6 Tags 6 3% 0.92 2
215 Google Result Has File Extension 6 3% 0.30 1
216 Number of DoFollow External Links 6 3% 21.00 59
217 Number of Trademarks 6 3% 0.45 1
218 Keywords making whole H5 Tags 6 3% 0.42 1
219 Has Vimeo Embed 6 3% 0.15 0.20
220 Has Apple Touch Icon 6 3% 0.77 1
221 Google Result Publish Date 6 3% 21,984,189.47 48,968,784
222 Has Canonical URL 6 3% 1.00 1
223 Google Result Has Rewritten Page Title 6 3% 0.92 1
224 Has MicroData Date Published 5 2% 0.30 1
225 Has Schema Video Object 5 2% 0.30 1
226 Google Result Domain Length 5 2% 5.62 13
227 Has RDFa 5 2% 0.46 1
228 Has Meta Robots 5 2% 0.42 1
229 Has Trademarks 5 2% 0.46 1
230 Keywords making whole B Tags 5 2% 1.80 5.80
231 Google Result Host Length 5 2% 5.62 13
232 Number of FaceBook Pages 5 2% 1.26 3
233 Exact Match Term Frequency 5 2% 0.66 1
234 Keywords in Meta OpenGraph Title 5 2% 3.20 5
235 Has Meta Description 4 2% 1.00 1
236 Has Schema Person 4 2% 0.78 1
237 Has Rel Prev Link 4 2% 0.17 0.30
238 Has MicroFormat Author 4 2% 0.57 1
239 Has Meta Keywords 4 2% 0.80 1
240 Has Meta Twitter Domain 4 2% 0.35 1
241 Has MicroData Publisher 4 2% 0.55 1
242 Has MicroData Email 4 2% 0.10 0.10
243 Has Schema Website 4 2% 0.35 1
244 Has Schema Web Page 4 2% 0.62 1
245 Keywords in Meta OpenGraph Site Name 3 2% 1.33 2
246 Has Copyright 3 2% 1.00 1
247 Has Schema Rating 3 2% 0.43 1
248 Google Result Has Params 3 2% 0.27 0.40
249 Has Comments 3 2% 0.70 1
250 Has Privacy Policy 3 2% 1.00 1
251 Has Schema Markup 3 2% 1.00 1
252 Google Result URL has Year 3 2% 0.40 1
253 Has MicroData Article Body 3 2% 0.70 1
254 Google Result Summary Has Year 3 2% 0.73 1
255 Number of Facebook Share Links 3 2% 0.97 2
256 Google Result Param Matches 3 2% 2.67 4
257 Has MicroData Review Rating 3 2% 0.43 1
258 TF/IDF 2 1% 1.00 1
259 Has Contact Page 2 1% 1.00 1
260 Has MicroData Price Range 2 1% 0.15 0.20
261 I Tag Exact Matches 2 1% 0.70 1
262 Google Result Summary Has Ellipsis 2 1% 1.00 1
263 Has Schema Product 2 1% 0.55 1
264 Has Schema Blog Posting 2 1% 1.00 1
265 Has MicroData Video 2 1% 0.10 0.10
266 Has MicroData Review 2 1% 0.60 1
267 Google Result Has Unmodified Page Title 2 1% 0.55 1
268 Has Terms of Service 2 1% 1.00 1
269 Keywords in U Tags 2 1% 6.85 13
270 Is OpenGraph Type Article 2 1% 0.75 1
271 Has US Phone Number 2 1% 1.00 1
272 Has MicroData Potential Action 1 0% 0.20 0.20
273 Keywords in NoScript Tags 1 0% 4.00 4
274 Has MicroData Query Input 1 0% 0.20 0.20
275 Search Terms in Sentences 1 0% 0.10 0.10
276 Search Terms in the HTML Tag 1 0% 1.00 1
277 Has Facebook Page ID 1 0% 0.20 0.20
278 Number of Flickr Images 1 0% 0.10 0.10
279 Has Google Maps 1 0% 0.20 0.20
280 Title Has Free 1 0% 0.10 0.10
281 Has MicroData Target 1 0% 0.20 0.20
282 Has Schema Place 1 0% 0.10 0.10
283 Has Schema Organization 1 0% 0.10 0.10
284 Has MicroData Opening Hours 1 0% 0.20 0.20
285 Has OpenGraph Image 1 0% 1.00 1
286 Is SquareSpace Website 1 0% 1.00 1
287 Number of Google Maps 1 0% 0.80 0.80
288 Is Joomla Website 1 0% 1.00 1
289 Keywords in Meta Twitter Domain 1 0% 0.20 0.20
290 Has Flickr 1 0% 0.10 0.10
291 Keywords in Name Attributes 1 0% 0.20 0.20
292 Has Comment CTA 1 0% 1.00 1
293 Has Disqus 1 0% 0.10 0.10
294 Google Result Domain Has Hyphen 1 0% 0.10 0.10
295 Number of Twitter Share Links 1 0% 0.10 0.10
296 Has Schema Article 1 0% 0.10 0.10
297 Has OpenGraph Type 1 0% 1.00 1